If you didn't know what I was referring to in the beginning of the photo series, you'll see the logomark is first. This puzzled the three people I asked about it. They loved it so much but couldn't understand the correlation. Then, I managed to put the main logo and the submark next to each other and it clicked. The submark is a big sideways B with a sideways W inside it. TADAAA. WhistleBlend. - Anna B.
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